Environmental Lab established in 2016 is an innovative hub committed to the design, manufacture, maintenance, and calibration of air quality monitoring stations (AQMS).
Compliant with USEPA and KEPA standards, these stations are crucial for major public and private organizations to measure, collect, and manage environmental data effectively.
The lab provides comprehensive Health, Safety, and Environment (HSE) services, underscoring its dedication to understanding, preserving, and nurturing our planet.
Project Scope
Role: Art Direction and Graphic Design
Brand Development: Crafted a distinct and memorable logo.
Visual Identity: Established a cohesive brand style.
Communication Strategy: Enhanced presentation materials for tender submissions.
Deliverables: Logo Design, Branding, Stationery, Presentation Decks, Corporate Profile, Brand Guidelines, Vehicle Wrap, and OOH.
The Problem
When we first met, Fahad Al-Marri, the client, faced challenges securing tenders due to weak presentation skills and difficulties conveying his company’s vision to government sectors. Despite introducing top-notch technology in Kuwait, his business lacked a compelling brand identity.
Solution
To address this, we focused on creating a unique logo and developing the entire brand around it, enabling Fahad to effectively showcase his company's strengths and vision.
Result
The rebranding empowered Fahad to present his company confidently and successfully secure more tenders. 80% increase in inquiries and secured several new contracts.
Inspiration
Ryman Eco, the world’s most beautiful, sustainable font.
Ryman Eco is an environmentally sustainable typeface launched by UK stationery retailer Ryman. It uses an average of 33% less ink than standard fonts.