Ali Bahbahani and Partners is a leading strategic consulting and branding firm dedicated to transforming businesses across the Middle East. With a focus on innovation, excellence, and integrity, we specialize in rebranding, business strategy, and customer experience design.

With a strong presence in the Gulf region, the firm needed a visual identity and communication system that reflected professionalism, innovation, and trust..

Role: Art Direction and Brand Development

Brand Development: Crafted a distinct and memorable logo.

Deliverables: Visual Identity Design (Logo, Typography, Color System), Brand Guidelines, Stationery, Iconography and Illustration Set, Presentation Deck Template, and Social Media Design System (Instagram, LinkedIn, Twitter, Facebook).

The brand lacked a cohesive identity that reflected its values and vision. There was no structured communication system, and visual inconsistency across platforms.

Developed a bold and refined identity system centred around the AB monogram, symbolizing structure, growth, and partnership. A minimal yet expressive palette of Cool Black, Bond Silver, and Lotion White added depth and versatility. Established a clear type hierarchy using Nunito and Inter to maintain legibility and elegance across mediums.

Created over 40 custom line icons to enhance visual storytelling, social media templates to scale content effortlessly, and presentation layouts for consistency in client and investor-facing documents.

A cohesive and scalable brand identity system. Strong visual differentiation from competitors. Increased client engagement on social media platforms. Enhanced internal alignment and ease of use across all brand touch points. Improved investor presentation materials and business development assets

Let's make great things happen together.

Onwards and upwards!

aaqib.shah@gmail.com | https://aaqibshah.com