Pop Life is a collaborative lifestyle brand committed to creating a culture of love using a combination of design, wellness, and art.
At Pop Life guests attend a variety of yoga classes, wellness workshops, and purchase goods from local vendors. Their ever-growing list of offerings is reflected by their fluid visual identity.
As a result of their fairly open-ended "High Vibe Design" aesthetic, the visual elements in promotional content included a lot of variety. Meanwhile, standardization was more reserved for permanent content.
Presentation deck created for potential investors.
Each week Pop Life's social team would approach me with a list of coming events for that month, and I would create promotional graphics accordingly.
Promotional graphics for Pop Life includes standards grid posts as well as story content.