Social Media Strategy and Design for a Clothing Brand
Tiana Buchanan
Houston White is an apparel/accessories brand that uses the power of culture and creativity to bring people together. Overall, Houston White aims to facilitate cultural exchange, especially in branded gathering spaces. There are three clothing lines under their brand umbrella: New Classic, FRESH, and VIICTORY.
The brand's voice is reflected in its social media feed through familiar interactions with their community. When creating the Houston White social media guide, the brand's values were reflected in every facet of it's social media presentation. From photo compositon, to color palette, to user-generated content, to traditional social media graphic design.
Houston White's social media guide is a comprehensive presentation the brand continues to adhere to in order to maintain a consistent brand voice.
The complete presentation deck delivered to the brand featured 25 pages of guidance on different facets of social media presence including UGC, graphics, photography, and do's and dont's.
Other promotional materials included banners and carousel posts leading up to the launch of a new clothing line.
Instagram stories promoting different lines.
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Posted Aug 8, 2023
A comprehensive social media strategy guide helping the client to connect with, inform, and inspire their target audience through their own brand voice.
