Financial Literacy App Design for Immigrant Families

I designed the parent–child interfaces for a financial literacy app aimed at immigrant families in Canada, built for kids aged 5–13. The goal was to make learning about money engaging and age-appropriate for kids while giving parents tools to track, guide, and reward progress.

Many kids grow up without the financial skills they’ll need as adults especially in immigrant households where parents may be navigating a new financial system themselves. We wanted to design a fun, easy to use app that helps kids build good money habits while keeping parents actively involved.

Interviews with parents and kids aged 5–13 to understand motivation, learning styles, and potential friction points.

Competitive Review of gamified learning and finance apps to see what engages kids and what overwhelms them.

Key finding: Kids need short, interactive tasks, and parents want simple tools to monitor progress without micromanaging.

Parents assign tasks like chores or learning goals from their Missions page, and they instantly appear on the child’s version.

Each mission includes:

Timer to track time left.

Rewards in money or points, redeemable later when enough is saved.

Parental Notifications when a mission is completed for approval.

This setup kept kids focused and parents in control, boosting task completion rates by 30% in testing.

The Learn page is a fun “money school” where kids can take quizzes, watch short videos, compete on leaderboards, and collect rewards. Gamifying learning made it a favorite feature 65% of testers spent more time here than expected.

The Profile page lets kids personalize their experience with an avatar, name, and fun visuals that match their style. The Rewards page offers point redemption for parent approved prizes like toys, outings, or special privileges, and also features leaderboards, badges, and other incentives to keep kids engaged.

Parents can assign missions, approve rewards, track each child’s learning progress, monitor spending and saving habits, and link multiple kids under one account.

Thanks for viewing this project. The goal was to make learning about money fun for kids and effortless for parents to follow along, so everyone stays engaged.