Marketing Case Study of my Client in Automobile Business in US

Abdul Moeez Anwer

Growth Marketer
SEO Specialist
Sales-Driven Marketing
Google Ads
Google Analytics
SEMrush

Digital Marketing Case Study A Paintless Dent Repair Company in the US:

Background:
*Cant disclose the company name*, serving the Automotive Paintless Dent Repair niche, began its digital journey from a fresh start. With a new website and no prior online exposure, the company aimed to flourish organically and become an industry leader, particularly in the auto hail dent repair sector.
Strategy and Approach:
Leveraging a combination of SEO, Content Marketing, and Social Media Marketing, focused on attracting car enthusiasts, especially those with luxury vehicles. Through blogs centered on hail damage, insurance matters, and the unique advantages of Paintless Dent Repair (PDR), the company aimed to inform and attract potential clients.

Achievements:

Keyword Growth:
May-Dec 2021:
Achieved 1.1K+ keyword rankings from zero - an infinite growth. 57 of these keywords ranked in the top 1-3 positions.
2022:
By year's end, achieved 2.21K+ keyword rankings - a 100% increase from the previous year. Over 100 keywords solidly positioned in the top 1-3 slots.
2023:
So far, boasts 2.8K+ keyword rankings, reflecting a 27% increase YoY, with over 200 keywords in top 1-3 positions.
Traffic Growth:
2021:
From zero, traffic rose to 8,056 users by year-end. Of this, over 4,000 users (50% of total traffic) came organically.
2022:
Traffic swelled to 20,797 users, marking a 158% increase YoY. Organic users were at 14,449, demonstrating a 261% increase YoY.
Conversions:
2021:
Secured 997 conversions encompassing form submissions and phone calls.
2022:
Achieved 2,038 conversions, indicating a 104% increase YoY.
Client Feedback and Future:
After adopting a strategic digital approach, witnessed transformative growth. In peak hail seasons, they became so inundated with customers that bookings filled up months in advance. By the contract's end, the company was so pleased with the results that, despite not renewing due to managing the high influx of business, they remain on good terms
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