I built two fragrance campaigns
Naledi Sibisi
I built two fragrance campaigns for one brand — and they had to feel like completely different people.
Chapter One: The Sociale Ko Bathong. Daylight. Sweetness. Butter on gold. The scent of a long breakfast with nowhere to be.
Chapter Two: At The Nighttime Nkarhi Wa Vusiku. Shadow. Skin. A leopard that doesn't announce itself.
Same brand. Two moods. One concept: Tastefully Yours.
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Posted May 19, 2026
I built two fragrance campaigns for one brand — and they had to feel like completely different people. Chapter One: The Sociale Ko Bathong. Daylight. Sweetne...
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