Zafe is a forward-thinking fintech platform that modernizes employee salary advances. It delivers a seamless, mobile-first experience that automates the traditional request process. No interest, no hidden fees, and no impact on company cash flow. It’s all about empowering users to access funds for everyday or emergency expenses with ease.

I led design across multiple areas:

Mobile design

Web app and website design

Visual identity and social media

User research, concept validation, prototyping, user testing, and design handoff

User-Centered Research: Started with interviews and testing to identify pain points in the salary advance process and ensure clear, trustworthy user flows.

Unified Brand Experience: Built a consistent visual language across platforms that communicates ease of use and financial confidence.

Iterative Prototyping: Created rapid prototypes and tested with users to simplify navigation and refine small interactions for clarity.

Seamless Handoff: Provided clean, well-documented assets and style guides to the development team to support accurate implementation.

The result was a smooth, intuitive tool that made accessing salary advances feel simple and secure. The redesign helped Zafe boost engagement, streamline requests, and build trust with users and employers alike.