The client approached us to redesign the HYCM corporate website, aiming to modernize the interface, improve navigation, and enhance the user experience across 20+ pages.
1️⃣ Intro meeting: We kicked things off with a discussion with the CMO, gaining a clear understanding of the project’s goals for the corporate site redesign.
2️⃣ UX audit: We analyzed the existing site, collecting insights and pinpointing areas for improvement.
3️⃣ UX research: Through competitor analysis and user research, we gathered data to guide the new design.
4️⃣ UX design: We explored various design directions, offering 2-3 UI versions to find the best match.
5️⃣ UI evaluation: After reviewing, we identified the best design option for HYCM’s brand and user experience.
6️⃣ Visual appearance: With the best UI chosen, we applied it across all pages, creating a cohesive interface and developed a UI Kit for consistency.
7️⃣ Responsive design: We ensured a seamless experience on mobile, tablet, and desktop devices.
8️⃣ Handoff: We delivered all assets and documentation to the development team and also began work on the web client portal and mobile application to further enhance the HYCM platform.
We redesigned HYCM’s corporate website with a modern, multilingual UX, boosting brand trust and simplifying navigation for traders and investors globally.