DayShift E-commerce Site Development

DayShift, a new beverage brand, was preparing to launch into market with three flavors and a variety pack. they needed a website that could carry that launch from day one, supporting both individual and subscription purchases while leaving room to grow.

Launching multiple products at once brought a specific set of needs:

No existing site built to support a multi-flavor, multi-format product launch

A need to offer individual and subscription purchasing without adding friction at checkout

A technical foundation strong enough to support real growth, not just a launch-day landing page

We led a full discovery, design, and development process built around DayShift's launch timeline.

Strategy to define site structure, user flows, and content priorities across the homepage, PDPs, collection page, and contact page

Figma concepts designs for desktop and mobile

Custom AI-generated imagery blended with client assets to round out the DayShift look

A lightweight, performance-first Shopify build with smooth animations and full responsiveness across devices

Integrations to support subscriptions

SEO and technical setup

A fully responsive site ready to support DayShift's launch across three flavors and a variety pack, with room to add future products

A frictionless purchasing experience covering both one-time and subscription orders

A fast, mobile-optimized storefront built to perform from launch day forward

Integrations that let DayShift scale without added operational strain

With the site live and the launch infrastructure in place, DayShift has a scalable foundation to build on. Additional support for enhancements, analytics, and ongoing optimization remains available as the brand grows.