UareAI: AI Company Website Redesign in Framer

UareAI Website, Redesign

UareAI makes Individual AIs: an AI trained on your voice, your experiences and your knowledge, and owned by you.

They had just raised a $10.3M seed, and the site their agency built hid the product and converted poorly. The job was to redesign it so it shows the product, fits the brand and ranks better.

I redesigned the site in Framer to show the product, fit the brand and rank better.

Keep the brand's world. The brand already had paintings, birds and a hand-drawn u, set on olive and lime. I kept all of it and gave it a system: one painted field, white gutters and rounded cards on every section.

Two typefaces, five colours. Source Serif 4 sets the headlines and Plus Jakarta Sans does the rest. The palette is Olive, Lime, Sage, Moss and Mist, with Olive leading.

Put the product first. The home page opens with "Artificial" crossed out and "Authentic" beside it. Then it shows the product: what your AI can learn, what it can do for you, and why your data stays yours. Each idea gets its own card and its own short motion.

Paintings carry the big ideas. "Be Your Best Self" and the team section each get a full painting, so the site reads like the brand and not like a template.

A redesigned site that shows the product from the first screen

The brand's paintings, birds and hand-drawn u used across every section

One type pair and a five-colour palette on every page

Built to convert and rank better than the agency site it replaced