E-commerce, just like any other shop, is something that although is a very risky start, but once you start getting your first few clients, you start gaining customers from marketing and especially from word of mouth. Why? Well, if your friend has bought something from
XYZ.com, wouldn't you want to check the store out? And while you're at it, perhaps you come across something unique that you'd also want to get and so the wheel starts turning slowly but surely.
During our initial discussion, we set out some key foundations regarding what the store would offer, how it would be unique and beneficial to a common man and in turn, be profitable. What did we settle on? Clothing, electronics and home accessories.