Weyra Branding

USAID required branding for a forum where

the youth of Ethiopia come together to

voice their opinions and become part of

the nations peace and consensus building

process.

I solved this challenge with an elegant

silhouette of a dove formed by olive leaves,

symbolising peace and reconciliation. The

simplicity of the design ensures it is easily

recognizable and memorable. The colour

choices are also informed by the context of

the country and are familiar to all Ethiopians.