Branding and Packaging for Cafe Origen

Origen Ethiopia seeks a branding and

packaging design for Ethiopian specialty

coffee in the Spanish market. The logo

embodies the playful origin of coffee, with

a goat forming a coffee bean which is

incorporated in the “O” of “Origen.” The

packaging design embraces earthy tones,

featuring coffee plant and its red cherry

illustrations, to evoke the authenticity and

natural beauty of Ethiopian coffee. This

captivating and memorable branding

aims to tell the story of Origen Ethiopia’s

specialty coffee, from its joyful discovery

to its rich tradition, captivating the Spanish

market.