Branding and Packaging for Cafe Origen
Iyosias Tekezeshoa
Origen Ethiopia seeks a branding and
packaging design for Ethiopian specialty
coffee in the Spanish market. The logo
embodies the playful origin of coffee, with
a goat forming a coffee bean which is
incorporated in the “O” of “Origen.” The
packaging design embraces earthy tones,
featuring coffee plant and its red cherry
illustrations, to evoke the authenticity and
natural beauty of Ethiopian coffee. This
captivating and memorable branding
aims to tell the story of Origen Ethiopia’s
specialty coffee, from its joyful discovery
to its rich tradition, captivating the Spanish
market.
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Posted Mar 16, 2024
I developed captivating packaging designs for a an Ethiopian Coffee Exporter, helping them to differentiate their products in a competitive market in Spain.
3D Product Visualization and Packaging
Weyra Branding
