CRM Inbound & Outbound Strategy for EdTech Growth
Rebekah Gellert
CRM, Inbound & Outbound Strategy for EdTech Growth
We partnered with ReachMyTeach, a multilingual EdTech platform, to build a CRM-driven sales system that supports both inbound lead nurturing and outbound prospecting. Our work included CRM optimization in HubSpot, message testing, lead segmentation, and multi-touch sequencing (email + LinkedIn) aligned to key buyer types. The result: scalable campaigns that matched their values, voice, and growth goals.
“Prezbee, Rebekah, and her team are absolute lifesavers. They take the time to truly understand you, your product, and your brand. Not only do they jump right into supporting ongoing projects, but they also help identify the most impactful work that can be done, and how to get you there. Their work ethic is outstanding, they’re fantastic collaborators and communicators, and they’ve significantly enhanced our sales and marketing effectiveness. I would highly recommend Prezbee to anyone!”
— ReachMyTeach, Communication Platform for Schools
My role
Lead strategist, CRM architect, and co-builder of their outbound/inbound sales system.
I brought in and trained a high performing AE to serve as their internal ops lead to keep momentum and measurement aligned.
Tools Used
Hubspot
Apollo
Airtable
Google
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Posted May 1, 2025
Optimized CRM and outbound sales strategy for an EdTech platform, driving lead conversion through targeted campaigns and workflow automation.
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Timeline
Mar 4, 2024 - Ongoing
Clients
ReachMyTeach
