CRM Inbound & Outbound Strategy for EdTech Growth by Rebekah GellertCRM Inbound & Outbound Strategy for EdTech Growth by Rebekah Gellert

CRM Inbound & Outbound Strategy for EdTech Growth

Rebekah Gellert

Business Consultant

Growth Marketer

Sales-Driven Marketing

Asana

HubSpot

Pipedrive

Computer Software

CRM, Inbound & Outbound Strategy for EdTech Growth

We partnered with ReachMyTeach, a multilingual EdTech platform, to build a CRM-driven sales system that supports both inbound lead nurturing and outbound prospecting. Our work included CRM optimization in HubSpot, message testing, lead segmentation, and multi-touch sequencing (email + LinkedIn) aligned to key buyer types. The result: scalable campaigns that matched their values, voice, and growth goals.

“Prezbee, Rebekah, and her team are absolute lifesavers. They take the time to truly understand you, your product, and your brand. Not only do they jump right into supporting ongoing projects, but they also help identify the most impactful work that can be done, and how to get you there. Their work ethic is outstanding, they’re fantastic collaborators and communicators, and they’ve significantly enhanced our sales and marketing effectiveness. I would highly recommend Prezbee to anyone!”

— ReachMyTeach, Communication Platform for Schools

My role

Lead strategist, CRM architect, and co-builder of their outbound/inbound sales system.

I brought in and trained a high performing AE to serve as their internal ops lead to keep momentum and measurement aligned.

Tools Used

Hubspot

Apollo

Airtable

Google

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Posted May 1, 2025

Optimized CRM and outbound sales strategy for an EdTech platform, driving lead conversion through targeted campaigns and workflow automation.