U.S. Go-to-Market & Sales System Expansion for Starmind.ai
Rebekah Gellert
U.S. Go-to-Market Expansion for Starmind.ai
We partnered with Starmind, a Swiss-based AI firm, to lead their U.S. go-to-market expansion. Our work included CRM architecture, sales outreach system design, market messaging alignment, and onboarding strategy for early commercial hires. We focused on unlocking scalable workflows and revenue momentum while respecting a highly technical product and a European HQ team.
Key Wins
Built a scalable CRM and deal flow system aligned with U.S. market dynamics
Crafted positioning and outbound messaging specific to enterprise HR and IT buyers
Created a handoff-ready playbook for internal sales and onboarding teams
“Rebekah’s work helped us translate complex AI value into clear positioning, refine our sales operations, and move with confidence in the U.S. market.”
Tracey S., Head of US Marketing
Tools Used: Salesforce, Salesloft, Airtable, LinkedIn
My Role: Lead Strategist – GTM Planning, Sales Systems, CRM Architecture
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Posted May 1, 2025
Launched Starmind’s U.S. GTM motion: built scalable CRM, outbound workflows, and founder-led sales systems to unlock traction and clarity.
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Timeline
Jan 13, 2020 - Feb 28, 2023
Clients
Starmind
