Designing formsy from scratch

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Qliqsoft.

June 2021 - Aug 2021 • B2B2C/SaaS

My responsibility:

to create the Information architecture and the user workfow

to build the tool from MVP

to create the branding & identity

Building Formsy, the No-code tool for creating surveys inside email

Problems

⛔ The web app was built by developers without due design process

⛔ User Interface looked bland without proper branding

⛔ As a first time user and no knowledge about creating surveys, I struggled to understand the navigation

Solutions

✅ Regular brainstorming session and created design strategies

✅ Designed the brand identity and applied to the product

✅ Redesigned the information architecture and the navigations. Breadcrumbs added for ease of use.

Strategy

Branding & Identity Design

Improving the User flow, revising the information architecture

Redesign the User Interface

Usability Testing & Iteration

My Role

Started with a brainstorming with the founders & stakeholders and understood about the product and the value it brings to the users. The color and fonts were experimented and finalized.

Final Screens

Competitive Analysis

Analysed the navigation, workflows, interactions and UI design from other survey apps like Retently, Survicator, tally and more.