In the summer of 2017, Sommerseth Design AS was approached by Richard Skjåvik (Managing Director) to develop the name, graphic profile, and website for a new and exclusive tourist experience in Tromsø.

The design incorporated latitude and longitude coordinates to highlight the location, along with vertical detailing inspired by the Northern Lights. The logo was created and applied across various platforms.

The headquarters/camp also received its own unique crest. Additionally, a customized survival kit was designed; these vacuum-sealed bags can contain everything from dried reindeer meat to nuts and chocolate.