Metaverse Case Study

Erick Ho

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Market Strategy Case Study: Metaverse System
Understanding Conditions:
Introduction: Establishing Fulfillment
This venture, yet to be named, aims to create a comprehensive ecosystem encompassing NFTs, the Metaverse, and Cryptocurrency. The intrinsic value of each category is vital to our overarching goal of fostering unity across diverse social classes.
Phase I NFT:
In our initial phase, we emphasized the core benefit of NFTs—community access. The focus shifted from merely raising funds through NFTs to building a loyal community. The identified social classes include Economic Status, Community Exclusivity, Achievements & Experiences, and Direct Utilities (Bartering).
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