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Customer Research Case Study: Circular Economy
Definition and Principles
The Circular Economy, as defined by various sources, seeks to move beyond the traditional take-make-waste industrial model. It aims to redefine growth by decoupling economic activity from the consumption of finite resources, eliminating waste, and fostering positive society-wide benefits. The core principles include designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Customer Avatar and Purchasing Journey
Customer Avatar:
People within the circular economy category are actively seeking solutions, products, methodologies, and ideas. This customer segment is already aware of the environmental challenges and is on the brink of entering the research stage in their customer journey.
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