Contextual Analysis Audience Research
Erick Ho
Marketing Strategist
Product Manager
Program Manager
Management Consulting & Analysis
Machine Learning , Artificial Intelligence , Artificial Neural Network , Market Research , Target Market Research
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Customer Research Case Study: Contextual Analysis
Machine Learning Case Study: NLP-Based Sentiment Analysis (Client)
Narrative: The client aims to address the growing need for sentiment analysis through NLP-based classification. By leveraging big data analysis, particularly in telephone-based customer service firms, our service helps filter datasets to extract key terms and improve future CSAT scores.
Goal: Scaling the client's business as an SME to create a foundation for generating income and expanding into the NLP SaaS category.
Need: Our service provides clarity on customer avatars' needs and frustrations by analyzing internal datasets and distinguishing customer sentiment through NLP techniques.
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