Contextual Analysis Audience Research

Machine Learning , Artificial Intelligence , Artificial Neural Network , Market Research , Target Market Research

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Machine Learning Case Study: NLP-Based Sentiment Analysis (Client)

Narrative: The client aims to address the growing need for sentiment analysis through NLP-based classification. By leveraging big data analysis, particularly in telephone-based customer service firms, our service helps filter datasets to extract key terms and improve future CSAT scores.

Goal: Scaling the client's business as an SME to create a foundation for generating income and expanding into the NLP SaaS category.

Need: Our service provides clarity on customer avatars' needs and frustrations by analyzing internal datasets and distinguishing customer sentiment through NLP techniques.

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URL: https://www.dropbox.com/scl/fi/ya6jvzplsv1rl8wx6pni9/Customer-Research-Case-Study-2.pdf?rlkey=772bu22z86din1zre5nu0ys67&dl=0