Skincare Brand — Logo, Packaging & Brand Identity

LUMERA is a premium natural skincare identity built around one promise: pure beauty, refined. The system centres on the Radiance Repair Face Serum, with an elegant wordmark, a four-point star motif, and a restrained palette of cream beige, rosy taupe and charcoal, carried from the logo and packaging through posters, retail and stationery.

Skincare shelves are crowded, and a new line has to feel premium, gentle and trustworthy at a glance. LUMERA needed an identity that reads as natural rather than clinical, works as well on a small serum bottle as on a storefront sign, and lets the glow and hydration promise come through without shouting.

The work starts from the wordmark: an elegant LUMERA with a looped letterform, set against deep charcoal or soft cream, with the tagline Pure Beauty, Refined stating the promise plainly. The palette stays restrained, cream beige for softness, rosy taupe for warmth and charcoal for depth, and the supporting copy follows the same discipline, spaced upper-case lettering used consistently. The same mark, colours and star motif run through every application after this point, from the serum box to the posters and the storefront.

Logo design, visual identity system, and packaging and application design, covering the wordmark and tagline, logo variations and construction, colour system, serum packaging with benefits and ingredients panels, posters, retail signage and shopping bag, and stationery. Designed in Adobe Illustrator, Adobe InDesign and Adobe Photoshop.

A complete identity package for LUMERA: the wordmark and tagline, the visual identity system with colour, and a full set of applications across packaging, posters, retail and stationery. The images above show the system applied, from the serum bottle on the shelf to the poster on the wall.