About
This is a landing page challenge from UXCEL (One of the top design education platforms). UXCEL offers practical real world design challenges which are reviewed and scored by their professional design team with over 5 years of experience in the industry.
My final score: 96/100
Comments given by the UXCEL team after reviewing my design,
Fantastic work on the landing page design challenge! You've demonstrated a keen eye for maintaining the visual identity of the styling service, creating a cohesive and appealing design. The flow of the landing page is well-structured, guiding users through the content seamlessly. Additionally, the placement of social proof adds credibility and trustworthiness to the service. Your choice of copy is compelling and effectively communicates the value of the styling service. However, the Call to Action (CTA) could benefit from being more persuasive and action-oriented. It currently sounds generic, and refining it to prompt a specific action from the user would enhance its effectiveness. Overall, you've shown an excellent understanding of landing page design principles. Keep up the great work, and we look forward to seeing more of your creative designs in future challenges!
Challenge brief
You are the lead designer for a new fictional personal styling service called Style Me Now. Your task is to design a landing page that will attract new customers and communicate the unique value proposition of the service. [Full details]
Completion criteria
The challenge submission was evaluated and graded on the following criteria, (maximum 5 stars for each criteria)
- How effectively does the landing page communicate the value proposition of the service being offered? — My star rating: 5/5
- How attention-grabbing and compelling are the headline, CTA, and rest of the copy? — My star rating: 4/5
- How easy is the page to navigate? — My star rating: 5/5
- How visually appealing and reflective of the company's brand identity is the page? — My Star rating: 5/5
- How effectively does the landing page address potential customers' concerns and questions? — My star rating: 5/5
— Overall final score: 96/100
Full Case study link
Framework
The framework used for this landing page is AIDA (A - Attention , I - Interest, D- Desire, A- Action ). The design and copywriting is intentionally crafted around this framework to get the desired results.
As an example, let's breakdown the header section to understand how the first stage of AIDA framework has been implemented;
[Heading]: Skip the shopping stress & Break your style limits effortlessly with us
The heading directly talks about the primary pain point of the potential user of this service. People nowadays are very busy, and they want to look good without investing excessive time in their outfit selection. By talking about this problem and saying how easy it is to look stylish, we make sure the potential user pays attention and keeps reading.
[Subheading]: Our experts curate outfits that match your style perfectly, ensuring you look incredible, while we handle all the shopping stress!
The subheading talks about the solution (experts curated outfits) we offer to solve the potential user's problems (shopping stress) while further emphasizing about the benefit (look good) they get.
[CTA]: Sign up for our service
Visually prominent Call to Action button is used to encourage the potential user to sign up for the service.
[Social proof]: 4.5/5 stars. 5000+ busy professionals have used our service to look & feel better.
The strong social proof assures the quality of the service to the potential user. The term 'busy professionals' increases the relatability, making the offering more relevant to the potential user. And again ending with the emphasis on benefit 'look & feel better' to reinforce the value proposition.
[Images]: Showing diverse customers rocking in style with the help of this service.
A picture is worth a thousand words. Seeing a slideshow of images featuring existing user's best outfits and stylish looks helps potential users visualize themselves using the service and experiencing similar positive outcomes. This can create a desire to achieve the same stylish look, motivating them to sign up.
Live site link
If you're seeking an effective landing page that effortlessly conveys your message to potential customers, I'm here to assist. Contact me and let's engage in a thoughtful discussion to understand your needs and create a bespoke solution that reflects your vision.
