About
This is a portfolio project made to showcase my design and framer development skills.
Project brief
Create an enticing and immersive landing page for an upcoming Ice Cream Festival event. The landing page aims to generate excitement, provide event details, and encourage customers to buy tickets to attend the festival.
Project goals
- Event Promotion: Design a visually striking landing page that effectively promotes the festival, conveying the fun and exciting atmosphere of the event.
- Information Hub: Provide comprehensive information about event dates, location, participating vendors, and a schedule of activities.
- Ticket Sales: To encourage more users to purchase tickets to attend the festival.
Framework
The framework used for this landing page is BBBA (B - Benefit, B - Benefit, B - Benefit, A - Action). The design and copywriting have been purposefully aligned with this framework to achieve the desired project goals.
To illustrate, let's deconstruct the header section to gain insight into how the first stage of BBBA framework has been applied;
[Heading]: Step into our creamy festival and let us jazz up your taste buds, mesmerize your eyes and warm your heart with the bites of sweet frozen joy
The heading is crafted to create anticipation and convey the idea that the festival will be a multi-sensory delight for attendees.
"Step into our creamy festival" — This phrase invites readers to imagine themselves entering a delightful event filled with creamy delights, setting the stage for the festive atmosphere.
"Let us jazz up your taste buds" — This emphasizes the sensory experience of the festival, suggesting that attendees will enjoy a diverse array of flavorful treats.
"Mesmerize your eyes" — This phrase highlights the visual appeal of the festival, indicating that attendees will encounter visually stunning displays and presentations.
"Warm your heart" — This part emphasizes the emotional aspect of the experience, suggesting that attendees will not only enjoy delicious treats but also feel a sense of warmth and happiness.
[Interactive draggable stickers]: Emojis related to the heading and festival
The interactive stickers are designed to excite the potential attendee and give a sense of the celebratory atmosphere of the festival.
[CTA]: Get tickets
A simple, clear and vibrant Call to action button that encourages the potential attendee to buy the tickets promptly.
[Social proof]: 712,000+ people have cherished, cheered and celebrated with us at our festivals over 57 years
The strong social proof with the numbers of people (712,000) and years (57) indicates that this festival consistently delivers on its promise of celebration. "Cherished, cheered and celebrated" vividly illustrate the benefits of attending the festival, underscoring its appeal to potential attendees.
