Easypaisa is Pakistan’s leading digital payment platform and the country’s first mobile wallet and branchless bank. With over 3 million users, it has transformed the way Pakistanis send, receive, and manage money. From peer-to-peer transfers and bill payments to savings, insurance, and mobile top-ups, Easypaisa empowers millions with fast, secure, and accessible financial services — right from their smartphones. As a pioneer in fintech, Easypaisa continues to lead the charge in financial inclusion and digital banking innovation across the region. THE CHALLENGE

We evolved the logo with a cleaner, bolder form that feels both digital-first and human-friendly. The redesigned identity introduces a vibrant green to reinforce trust, innovation, and financial accessibility — aligning with Easypaisa’s role as Pakistan’s leading digital banking platform.

Redesigning EasyPaisa: A Bold Vision for the Future In a world where digital innovation and financial empowerment go hand in hand, I took it upon myself to reimagine and redesign EasyPaisa, creating a seamless and transformative experience that sets a new standard in mobile financial services. As an unofficial project for EasyPaisa, my goal was to push the boundaries of user-centric design, making financial transactions not only easy but delightful.