Visual Direction 2023 by Abid NawazVisual Direction 2023 by Abid Nawaz

Visual Direction 2023

Abid Nawaz

Abid Nawaz

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Real Estate

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Posted Jul 26, 2025

We extracted structural elements from the existing logo — most notably the thunderbolt — and transformed it into a bold, directional visual icon.

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Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Real Estate

Abid Nawaz

Abid Nawaz

Creative Brand Design with Strategic Precision

Assistify

easypaisa

Iridium Real Estate

Iridium Real Estate

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One Eleven Group

Real Estate conglomerate with diverse interests ranging from development, investments, marketing, sales and property management.

THE CHALLENGE

Redesign the identity while preserving the essence of the original logo. We extracted structural elements from the existing logo — most notably the thunderbolt — and transformed it into a bold, directional visual icon. This evolved identity reflects the group’s global ambition, energy, and the unity of its diverse real estate ventures.