Brand Awareness Through Visual Storytelling

Humanizing Beauty Through Visual Storytelling

Client: Georgia Plastic | Cosmetic & Reconstructive Surgery Practice

Service: Content Creation, Video Production, Social Media Strategy

Georgia Plastic wanted to elevate their social media presence and showcase their services in a way that felt professional, trustworthy, and approachable. The goal was to highlight both the patient experience and the expertise of the team—without making the content feel overly clinical.

We crafted short-form videos that introduced the team, explained procedures, and shared real moments behind the scenes to help viewers feel informed and connected.

Educational Reels — Breaking down popular treatments in simple, engaging formats

Behind-the-Scenes Reels — A look into the day-to-day flow of the practice, showing personality and professionalism

Team Spotlights — Reels introducing surgeons, staff, and their roles to build trust and humanize the brand

Before & Afters (where allowed) — Tasteful, strategic highlights of patient results with proper consent

Filmed and edited short-form videos for Instagram & TikTok

On-site video direction and shot planning

Branded reel covers and motion graphics

Concept ideation and content strategy

Edited reels ready for approval and posting

The content helped the practice stand out online by showing the people behind the procedures. The result? Higher engagement, more meaningful conversations in the DMs, and a polished-yet-personal look that made the brand feel more approachable.