Project: Dr. Shell's Soul Food Kitchen - Branded Short Reels for a Southern Culinary Experience

Role: Content Creator & Startegist

Objectives:

The goal was to increase brand visibility, create deeper audience engagement, and showcase the soulful flavor and experience behind Chef Shell’s food. We focused on creating content that felt personal, warm, and true to her story—while also being scroll-worthy and easy to digest across Instagram and Facebook.

Social-first video content optimized for Reels

On-site content capture and direction

Visual storytelling through editing, music selection, and captions

Content planning and reel scripting support

Branded reel covers for visual consistency

The content helped boost engagement and reach, giving new and existing followers a taste of who Chef Shell is—beyond the plate. Each reel was crafted to reflect her energy, expertise, and the authentic soul behind the food.