Branded Short Reels for Dr. Shell's Soul Food Kitchen
Essence Roberts
Concept: Branded Short Reels
Project: Dr. Shell's Soul Food Kitchen - Branded Short Reels for a Southern Culinary Experience
Role: Content Creator & Startegist
Objectives:
The goal was to increase brand visibility, create deeper audience engagement, and showcase the soulful flavor and experience behind Chef Shell’s food. We focused on creating content that felt personal, warm, and true to her story—while also being scroll-worthy and easy to digest across Instagram and Facebook.
Content Types Produced:
15–30 Second Highlight Reels: Quick visuals of best-selling dishes, event recaps, and pop-up setups to drive engagement and promote specific services.
Deliverables:
Social-first video content optimized for Reels
On-site content capture and direction
Visual storytelling through editing, music selection, and captions
Content planning and reel scripting support
Branded reel covers for visual consistency
Outcome:
The content helped boost engagement and reach, giving new and existing followers a taste of who Chef Shell is—beyond the plate. Each reel was crafted to reflect her energy, expertise, and the authentic soul behind the food.
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Posted Apr 12, 2025
Created branded short reels to boost engagement for Dr. Shell's Soul Food Kitchen.
