Steered the vision and strategy at Curio, pioneering design innovations for their audio journalism platform. This encompassed product design, branding, and marketing, while also establishing the core design vision and product proposition.

- Guided a small team to transform the brand and product, resulting in a successful $9m Series A investment from top-tier investors and featured by Apple.

- Oversee all creative elements including UX/UI of iOS, Android, and Web; branding, research, design strategy, marketing assets, email and social media campaigns.