Medical YOY 19% Increase In Conversions / 117%+ Increase In Reve

The primary goal was to scale the account compared to last year, and this was accomplished by focusing exclusively on search and Performance Max campaigns. We observed a notable increase in year-over-year numbers, particularly in conversions and conversion value. Given that this is a subscription model product, achieving a Return On Ad Spend (ROAS) above 1 is considered a success. Remarkably, we achieved nearly double that ROAS, marking our best performance so far. The total advertising spend for the year 2023 is projected to be between $800,000 and $900,000.