Medical YOY 19% Increase In Conversions / 117%+ Increase In Reve
Dave Horvath
The primary goal was to scale the account compared to last year, and this was accomplished by focusing exclusively on search and Performance Max campaigns. We observed a notable increase in year-over-year numbers, particularly in conversions and conversion value. Given that this is a subscription model product, achieving a Return On Ad Spend (ROAS) above 1 is considered a success. Remarkably, we achieved nearly double that ROAS, marking our best performance so far. The total advertising spend for the year 2023 is projected to be between $800,000 and $900,000.
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Posted Apr 9, 2024
Working on a major medical ecommerce site. With my management we increased revenue by117% and 19% increase in conversions YOY.
