I had the pleasure of designing the full branding identity and guidelines for Ayoo, a platform set to launch in Q4 2024. The project included developing a sleek and modern logo, a comprehensive brand overview, a fresh color palette, typography choices, and imagery direction. The goal was to create a clean, approachable aesthetic that resonates with both social media creators and e-commerce businesses. The brand guidelines ensure consistency across all platforms as Ayoo prepares for its exciting launch later this year.