Broadway Brand Identity

Sam Stoof

Brand Designer

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Photoshop

Figma

Graphic Design

I had the opportunity to create a visual identity for Broadway, focusing on designing a brand that balances timeless professionalism with a youthful, creative edge. Inspired by the dynamic energy of New York City, the identity features a bold and approachable wordmark that ensures scalability across various mediums.
The color palette was refined to exude sophistication while maintaining vibrancy, paired with high-quality gradients and imagery to complement the brand’s aspirational tone. This project highlights my commitment to delivering branding solutions that resonate with the target audience, ensuring Broadway stands out in a competitive market with clarity and confidence.
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Posted Mar 9, 2025

I crafted a sophisticated yet vibrant brand for Broadway, using gradients and imagery to create a brand presence that stands out with clarity and confidence.

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Timeline

Jan 2, 2025 - Jan 23, 2025

Tags

Brand Designer

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Photoshop

Figma

Graphic Design

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