I had the opportunity to create a visual identity for Broadway, focusing on designing a brand that balances timeless professionalism with a youthful, creative edge. Inspired by the dynamic energy of New York City, the identity features a bold and approachable wordmark that ensures scalability across various mediums.

The color palette was refined to exude sophistication while maintaining vibrancy, paired with high-quality gradients and imagery to complement the brand’s aspirational tone. This project highlights my commitment to delivering branding solutions that resonate with the target audience, ensuring Broadway stands out in a competitive market with clarity and confidence.