Client Goal: VIB Bank aimed to attract and engage Gen Z users to open new digital bank accounts through their MyVIB app with the Cham La Chill campaign. The objective was to create a visually appealing and impactful promotional campaign that resonates with the modern, tech-savvy lifestyle of the target audience, encouraging them to explore and utilize VIB’s digital banking services.

Contribution to the Project: As the lead designer for the Cham La Chill campaign, my responsibilities included: • Developing a key visual design that embodies a modern, young, and trendy aesthetic to capture the attention of Gen Z users. • Ensuring the design was minimalistic yet striking, with an emphasis on clean lines, vibrant colors, and engaging imagery. • Crafting concise and straight-to-the-point copywriting that effectively communicates the campaign’s message and benefits. • Collaborating with the marketing team to align the visual elements with the overall campaign strategy and objectives. • Producing various design assets, including social media graphics, app banners, and promotional materials, ensuring consistency and cohesiveness across all platforms.

Project Success: The Cham La Chill campaign was a resounding success, significantly increasing user engagement and new account openings among the Gen Z demographic. After 6 months, with the follow-up campaign, Cham La Chill effectively met the KPI for the number of new first-open users, and VIB has elevated their exposure among the top 10 most cutting-edge and modern digital banking solutions in the third quarter of 2020.