Role: Video Editor & UGC Creator
Platforms: TikTok, Instagram Reels, YouTube Shorts
Overview
This case study highlights my video editing approach for short-form content across beauty, lifestyle, and family niches. The focus is on transforming raw footage into polished, scroll-stopping videos designed to maximize retention, engagement, and organic reach.
Objective
The goal was to create short-form videos that immediately capture attention, keep viewers watching, and encourage interaction. Each edit needed to feel natural to the platform while aligning with current trends and audience behavior.
Editing Strategy
I prioritize strong hooks within the first 1–3 seconds, fast-paced cuts, and intentional storytelling. Editing techniques include dynamic transitions, on-screen captions, sound syncing, beat drops, and clean pacing to maintain viewer interest and improve watch time.
All videos were edited by me, from clip selection and sequencing to captions, text animations, and final polish. Each edit was optimized per platform, ensuring the content felt native to TikTok, Instagram Reels, and YouTube Shorts.
Results
The edited content achieved strong organic performance, with multiple videos reaching high engagement and view counts. My editing work contributed to viral-level reach, including Shorts that achieved up to 27 million organic views, demonstrating the effectiveness of my editing style.
Key Takeaway
This case study showcases my ability to use strategic video editing to elevate content, drive engagement, and deliver high-performing short-form videos that stop the scroll and keep audiences watching.