UGC Skincare Video Content for TikTok Campaign

Objective The goal was to produce short, high-performing videos that build brand trust, drive engagement, and encourage viewers to take action—whether through exploring the brand, trying products, or following for more content.

Strategy I crafted videos that mimic genuine user experiences, showcasing skincare routines, product demos, and “before-and-after” results. Each video used hooks in the first few seconds, concise messaging, and platform trends to maximize watch time and virality.

Execution All content was filmed in a UGC style, focusing on real-life scenarios, minimal scripting, and authentic reactions. Branding was integrated naturally, ensuring the product remained the focal point without feeling overly promotional. Short-form editing, trending audio, and on-screen text enhanced engagement.

Audience & Reach Videos were shared on TikTok to a targeted beauty and skincare audience, leveraging trends and hashtags to expand reach. Content encouraged shares, saves, and comments, strengthening both organic visibility and brand awareness.

Results The UGC-style approach delivered strong performance in both engagement and organic reach. Videos achieved high interaction rates, demonstrating that authentic, relatable content resonates with TikTok audiences and drives attention to skincare and beauty brands.