Buldak + Naturevil | TikTok UGC Campaign

Company: Buldak & Naturevil Role: UGC Creator Platform: TikTok (Short-Form Video)

Overview This case study showcases short-form, UGC-style TikTok videos I created for Buldak noodles, focusing on engaging, relatable content that highlights the product in authentic, everyday scenarios. The goal was to increase brand awareness and drive engagement with a fun, snack-loving audience.

Objective The goal was to produce bite-sized, scroll-stopping TikTok content that resonates with viewers, encourages shares, and showcases Buldak noodles in creative, authentic ways. The content needed to feel natural, fun, and aligned with TikTok trends while highlighting the product.

Strategy I developed short-form videos featuring Buldak noodles in relatable, everyday situations—such as cooking challenges, taste reactions, and snack hacks. Each video included strong hooks in the first few seconds, trending sounds, and engaging visuals to maximize watch time and virality.

Execution All content was filmed in a UGC style, focusing on real reactions, natural storytelling, and minimal scripting to maintain authenticity. Branded elements were integrated seamlessly, ensuring the noodles were the focal point while keeping the content entertaining. Editing included captions, trending audio, and dynamic pacing to align with TikTok best practices.

Audience & Reach Content targeted TikTok’s snack-loving and food-interested audience, using trending hashtags and sounds to expand reach and discoverability. The short-form format encouraged shares, saves, and comments, fostering organic engagement.