In early 2015, I received an inquiry from a client to work on the development of a new application. The primary objective of the application was to enhance the performance of sales teams and provide robust insights for managers.

My responsibilities included:

Defining the functionalities of the application

Developing wireframes and mockups

Establishing a consistent visual language

Designing two crucial components of the application in the initial phase, which were presented to potential investors

Crafting over 50 screens and user states.