OCHO — Logo & Brand Identity Design

Posted May 10, 2026

OCHO — Logo & Brand Identity Design OCHO is a modern fashion and lifestyle brand built around simplicity, confidence, and bold visual presence. As the Brand Designer, my goal was to create a logo and brand identity that feels minimal yet instantly recognizable — balancing contemporary aesthetics with a premium, urban edge. The identity combines clean geometric forms with a distinctive custom wordmark, creating a look that feels futuristic, versatile, and effortlessly stylish across every brand touchpoint. From packaging to storefront applications, the branding was designed to maintain a strong and consistent presence while reflecting OCHO’s modern character and elevated vision. The final outcome delivers a sleek, memorable, and timeless identity that positions OCHO as a brand that stands out with confidence and clarity in today’s competitive fashion space. For May, I’m taking on a limited number of branding projects to ensure every client receives a refined and strategic design exp