Paid Media Audit

Educational retreat center wanted a second set of eyes on their paid media campaigns run by an agency.

Services provided:

Comprehensive review of paid search, Facebook, and display campaigns.

25 page audit delivered and presented over 1 hour presentation

Answered follow-up questions from audit and presentation

Audit Findings:

Organization heavily overspending in brand search

Recommendations to improve keyword - ad copy- landing page relevancy

Typos in current ad copy

Ad copy not utilizing all headlines/description lines

Best practices not in place - not utilizing ad extensions

Facebook ads overspending on placements that were not performing