Facebook Ads: Virtual Event Promotion

Non-profit organization was hosting a virtual seminar and wanted to drive registrations to the event utilizing most cost-effective channel.

Services provided:

Channel strategy recommendation based on client’s budget and goals

Facebook / Eventbrite tracking set-up

Facebook/Meta campaign set-up

Budget and audience recommendations

Weekly performance reporting

Campaign results:

Ad spend: $6,998

Tickets sold: 3,365

Cost per registrant: $2