Luxury Fragrance Homepage Design

Client: Luxury Women Perfume Role: Lead Web Designer & Developer Scope: UI/UX Design · E-commerce Strategy · Shopify Development Tools: Figma, Photoshop, Shopify, Canva

🧠 About the Project: This is a luxury fragrance brand offering exclusive, high-end perfumes for women. The brand wanted a visually stunning and conversion-focused homepage that would speak to elegance, emotion, and sophistication while offering a seamless online shopping experience.

🚧 The Challenge: The client required a homepage design that could:

Translate the premium, sensual appeal of the brand into visual form

Present collections in a refined and intuitive layout

Emphasize bestsellers and category discovery for easier navigation

Be optimized for both mobile and desktop e-commerce experiences

✍️ My Approach: I led the design and development of the full homepage, focusing on premium branding and high conversion:

Developed a clean, editorial-style layout using modern white space and typographic hierarchy

Designed immersive fragrance showcase sections with lifestyle visuals and soft gradients

Built a "Best Sellers" and “Shop by Category” grid to guide shopping behavior

Used warm, intimate color tones paired with bold CTAs for emotional appeal

Ensured mobile-responsiveness and Shopify compatibility for smooth performance

✅ Results: Delivered a highly aesthetic, emotionally resonant homepage that reflected the premium nature of Women's Perfumes. The site not only elevated brand perception but also streamlined the user journey, encouraging browsing, discovery, and checkout. The project helped the brand establish itself as a refined digital destination for fragrance lovers.