Insicon Website Redesign

Client: Insicon Role: Lead Web Developer & Designer Scope: UI/UX Design · Corporate Website Development · Visual Identity Refresh Tools: WordPress, Figma, Elementor

🧠 About the Project Insicon is a Swedish insurance software company delivering cutting-edge core solutions for the insurance industry. The client needed a modern website that could effectively communicate the technical power of their platform while appealing to enterprise-level decision-makers.

🚧 The Challenge Insicon operates in a complex and highly specialized industry, requiring a website that is both informative and visually refined. Key challenges included:

Communicating detailed software features in a clean and digestible layout

Designing a modern look that reflects simplicity and tech leadership

Structuring the site to support content across multiple insurance verticals

Ensuring performance across browsers and screen sizes, especially for corporate visitors

✍️ My Approach As the lead designer, I delivered a crisp and confident user experience that felt both technical and human:

Designed a structured layout with smooth navigation and strong hierarchy

Built key pages to clearly explain Insicon’s software modules and value proposition

Implemented custom icon and brand-consistent UI elements

Used a muted color palette with bold accent points to guide attention

Optimized layouts for mobile, tablet, and desktop, with clean breakpoints and fast load times

✅ Results The new website presented Insicon as a credible, innovative, and enterprise-ready software provider. With clearer messaging and improved usability, the site is now better positioned to support lead generation and strengthen brand presence in the European insurtech market.

📢 Case Study View Full Case Study

🌐 Live Website Visit insicon.se