Kounter Kulture

Jacqui-Lee Katz

STAND OUT FROM THE CROWD

Project Overview

The client approached me to conceptualise, write and design the launch of their new range. I defined their USP and created the Begin Again campaign with the slogan Be Brave: Go Kounter. I then wrote the brand assets for the campaign including a targeted email campaign, high-converting landing page with sales funnel, online shop with product descriptions and campaign guide which outlined the editorial and design guidelines for all communications and marketing.

Key Outputs

Creative Concept
Slogans and Tag Lines
Campaign Outline
Unique Selling Point
Email Campaign
Landing page and Sales Funnel
Online Store Copy
Product Descriptions
Campaign Guidelines - Editorial and Design
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Femigod Inc.
Femigod Inc.