Kounter Kulture
Jacqui-Lee Katz
Brand Strategist
Content Writer
Adobe Photoshop
Canva
Microsoft Office 365
Trello
STAND OUT FROM THE CROWD
Project Overview
The client approached me to conceptualise, write and design the launch of their new range. I defined their USP and created the Begin Again campaign with the slogan Be Brave: Go Kounter. I then wrote the brand assets for the campaign including a targeted email campaign, high-converting landing page with sales funnel, online shop with product descriptions and campaign guide which outlined the editorial and design guidelines for all communications and marketing.
Key Outputs
Creative Concept
Slogans and Tag Lines
Campaign Outline
Unique Selling Point
Email Campaign
Landing page and Sales Funnel
Online Store Copy
Product Descriptions
Campaign Guidelines - Editorial and Design
2020
