The client approached me to conceptualise, write and design the launch of their new range. I defined their USP and created the Begin Again campaign with the slogan Be Brave: Go Kounter. I then wrote the brand assets for the campaign including a targeted email campaign, high-converting landing page with sales funnel, online shop with product descriptions and campaign guide which outlined the editorial and design guidelines for all communications and marketing.

Creative Concept

Slogans and Tag Lines

Campaign Outline

Unique Selling Point

Email Campaign

Landing page and Sales Funnel

Online Store Copy

Product Descriptions

Campaign Guidelines - Editorial and Design