Rewynd: Re-branding a Healthy Snacking Company

Rewynd, formerly known as Gulab Foods, wanted to reposition their brand in the marketplace. Most people knew Gulab because of their peanut oil and also associated their foods division into a ‘namkeen’ category.

With the re-branded design, we transformed them into a fun, healthy and desi snack for all. As a result, we defined a strong brand value and character that offered them a premium look and was perceived as a high-quality brand.