Ever heard of this thing called a parasocial relationship? It’s like you’re best buds with someone through the screen, but you’ve never actually met. Throw in a little sprinkle of Daniel Priestley’s 7/11/4 rule from ‘Oversubscribed,’ and you’ve got the recipe for trust, sight unseen.
Think about it. Why do folks invest their hard-earned money in brands or people they’ve never met in the flesh? Take Steve Jobs. The man built an empire so personal, that customers stood in lines for miles and mourned him like a lost friend, all without ever shaking his hand.
So here's the deal: This video profile isn't just a slick intro. It’s the first 'hello,' the initial coffee meet-up of our digital journey together. It’s where the real magic of connection begins.
Hit play, and let's take that first step. By the time we're done, you might just be ready to commit to that leap of faith, believing in the unseen, because that’s where true connection—and business—begins.