How do you convince a family to embrace orthodontic care? The secret: you speak to the mom.

We teamed up with Dr. Jen and Dina, a dynamic duo determined to showcase the finesse of personalized orthodontic care. With the rise of online, one-size-fits-all teeth straightening services, they’re fighting to highlight the nuances that only a specialist can offer—nuances that safeguard the health and smiles of families.

Crafting this video was like navigating a maze with a 13-page rule book and Canada's tight medical advertising laws looming overhead. But, the challenge? It invigorated us. We meticulously wove the dos and don’ts into a compelling narrative that didn’t just educate—it engaged.

This wasn’t merely about orthodontics; it was about care, about trust, and about making an often intimidating experience feel like a wise, nurturing decision for families. Dr. Jen and Dina's dedication deserved to be front and center, and in this video, we made sure it shone as brightly as the smiles they craft.