The Guidepost by Justworks

Overview

The Guidepost is a platform for short courses that teach the what, how, and why of major life events. This is a B2C sub-brand of Justworks that needed a unique brand identity and product for adults who need help adulting.

Visuals

The Guidepost brand uses enlarged glyphs, saturated personality headshots with solid backgrounds, colorful icons with black lines, masked shapes, and product abstractions. These elements layered on top of one another gives context into each course and has a young spirit.

The Course Design System

‍The Guidepost courses are text based, so the design needs to break down the information in a more digestible way. I identified key module types including checklists, bulleted lists, charts, tables, tips, and definitions.

Course Webpages

Promo videos

The Guidepost was announced on Justwork's social channels with engaging video assets. I partnered with Erik Montevano to bring my designs for this video to life through animation.