Email design system

Problem

Justworks emails were inconsistent, not accessible, and outdated. There was no way for our marketers to quickly build on-brand emails.

Solution

Redesigned Justworks marketing emails from the ground up. In an effort to keep our emails consistent across nurture emails, customer emails, and emails for special campaigns, I built out a library of modules for a variety of different content types that could be re-used over and over again.

Design System

Built out email modules for all use cases that could be mixed and matched to build Justworks marketing and customer emails.

Email campaigns

Once the campaign strategy and content was determined, designing emails for new marketing campaigns took as little as 15 minutes using our email design system.