Design and development of a strategic landing page for a new high-end extra virgin olive oil brand. Executed on behalf of a marketing agency, the project serves as an institutional showcase to introduce the brand identity and measure market reaction. The structure focuses on storytelling and product design, acting as an analytical tool to validate the "minimal-luxury" positioning before the full commercial rollout.

Working with the agency, the objective was to create a digital touchpoint that communicates product excellence and exclusivity. The page was designed to measure public interest in regional storytelling and packaging design, gathering valuable engagement data to refine future communication strategies.

The main challenge was translating the sensory and artisanal quality of a physical product into a refined digital experience. From a UX perspective, it was essential to balance striking visual design with a clear information hierarchy, justifying the brand's premium positioning through the narrative of production methods and its deep connection to the land.

The project resulted in a digital architecture that validates the brand’s visual identity and establishes its authority in the luxury food sector. The landing page enabled the monitoring of user behavior, providing the agency with the necessary feedback to plan the project's future development. The consistency between design and messaging ensured a high-end perception, laying solid groundwork for the upcoming commercial expansion phase.