As a passion project, I took on the design of the visual identity of a fictional vegan bakery that celebrates the natural beauty of plant-based ingredients. The goal was to capture the essence of warmth, nourishment, and sustainability, while offering a modern, elegant aesthetic that appealed to both eco-conscious foodies and those looking for delicious, plant-powered treats.

The logo features refined, elegant typography complimented by warm, earthy colors to evoke a sense of comfort, while also conveying the bakery’s wholesome, plant-based approach. To add an extra layer of personality to the brand, I designed a playful and mystical pattern featuring baked goods, leaves, and stars.

Overall, this branding project allowed me to blend elegance and playfulness into a unified, compelling brand story that speaks to the heart of what Earthly Delights represents: a modern, sustainable bakery offering vegan treats with soul.